Privacy Policy
Last modified: April 07, 2025
1. Information
This Privacy Policy explains how Joule AI Sp. z o.o., operating as Joule.email, collects, uses, stores, and protects personal data. Joule.email provides B2B marketing services including email content sponsorship, email campaign design, data management, verification, audience profiling, and analytics.
Our commitment to privacy is rooted in transparency and compliance with applicable regulations, including the EU General Data Protection Regulation (GDPR) and UK data protection law.
Joule AI Sp. z o.o.
ul. Grzybowska 60
00-844 Warszawa, Poland
Email: hello@joule.email
Website: www.joule.email
Joule.email provides demand generation and email marketing services to B2B clients across the UK, EU, and US. Our processing activities are conducted in compliance with lawful bases such as legitimate interest and contractual necessity.
2. Data We Collect
We collect and process the following categories of data depending on how users interact with our services:
From Business Contacts & Clients:
Name, email address, and job title
Company name, industry, and location
Campaign details and preferences
Contract and billing information
From Marketing Data Sources:
Business contact information from publicly available or licensed sources
Role-based email addresses and company-level firmographics
Email activity such as opens, clicks, and content engagement
Data collected through email verification tools (e.g., validity status)
We do not process personal data from consumers or individuals outside a business context.
3. How We Use Your Data
Joule.email processes data for the following purposes:
Campaign delivery and performance: To execute sponsored content, email newsletters, and B2B campaigns on behalf of clients
Data validation: To verify and enrich contact data using our email hygiene and verification services
Audience profiling: To help clients target relevant B2B audiences based on job role, sector, geography, or behavior
Analytics: To provide clients with anonymized engagement metrics for optimization
Customer support and communication: To respond to inquiries, manage contracts, and deliver service updates
Legal compliance: To meet legal obligations and protect our rights and interests
All uses are grounded in lawful bases, such as legitimate interest, contract performance, or consent where required.
4. Data Sharing & International Transfers
Joule.email may share data with:
Trusted service providers (e.g., cloud platforms, analytics tools, email infrastructure) under data processing agreements
Clients and sponsors for whom we are running marketing campaigns, where data is relevant to performance reporting or lead generation
Legal or regulatory authorities when required to comply with applicable laws
Where data is transferred outside the EEA or UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or compliance with adequacy decisions.
5. Data Retention
We retain personal data only as long as necessary for the purposes outlined above, or to comply with legal or regulatory obligations.
Typical retention periods:
Marketing engagement data: Up to 24 months
Email verification logs: Up to 12 months
Contractual and billing data: Up to 6 years (for accounting/legal compliance)
We periodically review and securely delete or anonymize data that is no longer needed.
6. Your Rights & Choices
You have the following rights under the GDPR and UK data protection law:
Right to access your data
Right to rectification of inaccurate information
Right to erasure (right to be forgotten)
Right to object to processing, particularly for direct marketing
Right to data portability, where applicable
Right to restrict processing under certain conditions
To exercise your rights, please contact us at hello@joule.email. We aim to respond within one month.
If you believe your data has been misused, you have the right to lodge a complaint with your local data protection authority.
7. Cookies & Email Tracking
Joule.email does not use cookies on its core website for tracking purposes. However, our email campaigns may include tracking pixels to record:
Email open rates
Link clicks and content preferences
Device type and approximate location (IP-based)
This data is used to improve campaign performance and is typically aggregated or pseudonymized. If you wish to opt out of tracking, you can disable images in your email client or contact us directly.
Updates to This Policy
We may update this Privacy Policy to reflect changes in our services or legal requirements. We encourage you to review this page periodically. Major changes will be communicated via email or website notification.
For any questions or concerns, contact us at hello@joule.email.